I spend a lot of time checking the business pages of local businesses and other businesses that I like on Facebook. Facebook marketing is part of my job, so I’m very critical and observant of what other people do. I’ve found that lot of these pages are either very boring or the ones that are very active and quite popular are ignoring some of Facebook’s Terms and Conditions and risk getting their pages deleted. I’m not sure that they are all ignoring the terms and conditions on purpose, but some definitely are. I know this because I’ve asked them and they’ve told me “everyone else is doing it” which is true, but it’s not the best way to go about it.
I’m talking about Facebook Contests and Cover Photos. [click to continue…]